Off Page SEO | On Page SEO
Off Page SEO
Definition:
“Off Page” Optimization is the management of inbound links or incoming links. That links are outside the direct control of the webmaster, becomes a type of optimization more tuff to do.
History:
With growth in number of websites trade with same topics, off-page techniques are becoming increasingly important for the web ranking. The contents of website are also important, but website ranks pages dependent on external factors.
Off-Page Factors:
Off-page factors means where we do not have instant control on the change of the contents of any website.The important is the quality and number of inbound links of other websites.The target is not to clear the website, but to do those techniques that will make its visibility and its position. The content in the pages of a website is a major point for the need of discovery in search engines. If You starting the website, only your effort and hardwork should be help to increase its popularity and visiblity in various search engines.
On Page SEO
Definition:
On-page,“on-site”, search engine optimization (SEO) is the process of Optimization of a website’s content, text, links, tags and other elements. It a set of techniques to prepare search-friendly content for different engines like Google, Yahoo, altavista, aol and Bing.
History:
The target of SEO is not make rankings in search results for relevant keyword.It is about provide good content for your business website. If created content is good and better, probally the greater the chance for visitors of worldwide and the search engines to find our website. According to Mike Moran, co-author of Search Engine Marketing, Inc. Over 70 percent of people of America have Internet access and 65 percent go for buying decisions releted on online information.
On-Page Factors:
Content of a webpage is makes it worthy of a search result position on search engines.The important thing is to create good content. So what is good content for a website? According to View of an SEO perspective, good content always supply a demand and always be linkable.Title tags are the second most important factor for SEO.
Search Media Optimization
Social Media Optimization (or Social SEO or SMO ) is the way of social media activity with the way of attracting unique visitors to our website. SMO is otherone online methods of website optimization; the most common method is search engine optimization or SEO.
There are two Way of SMO/Social SEO methods:
(a) By adding Social media features to the content itself, including: Social news, RSS feeds and user rating and polling tools , sharing buttons and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including: By Promotional activities in social media including: participating in discussion groups, posting status updates on social networking profiles, blogging and commenting on other blogs
Social media is the science and art of utilise various platforms to engage and communicate with your followers and fans. Improved search ranking is also a benefit of successful SMO.
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